Account selection
Prioritize companies using agreed fit criteria and the business opportunity they represent.
Put priority accounts at the center of your marketing. Shape the message around their business needs and the people involved in the decision.
Our services
Account-based marketing, or ABM, brings marketing and sales together around a defined list of target companies. It is especially useful when purchases involve several stakeholders, longer evaluation periods or a specialized offer.
Aspect B2B helps translate account priorities into practical campaign decisions. We examine account fit, relevant roles and available business context, then use those insights to shape content and outreach for a specific segment or account group.
ABM is an ongoing account strategy rather than a single personalized email. Shared account selection, coordinated activity and feedback from sales help keep the campaign relevant as the buying process develops.
Prioritize companies using agreed fit criteria and the business opportunity they represent.
Identify relevant functions and roles so the message addresses different stakeholder concerns.
Connect content, outreach and sales activity around the same account priorities.
Agree target accounts, account tiers and the objective for each group.
Adapt the value proposition and supporting content to relevant business challenges.
Review engagement across stakeholders and agree the next action with sales.
ABM is most useful when a defined group of accounts represents a meaningful opportunity and your team can support focused research and follow-up. A broad lead generation campaign may suit other objectives.
Use account-level measures such as stakeholder engagement, relevant conversations and movement through agreed opportunity stages. Individual clicks alone do not describe account progress.
Focus your outreach on businesses that fit your offer. Build a clearer route from an initial response to a relevant sales conversation.
Introduce your business in relevant digital environments with visual messages that support your wider B2B marketing campaign.
Build a fuller picture of your target audience. Add relevant business context to the records your marketing and sales teams already use.
Share your audience, offer and priorities so we can discuss a relevant next step.
Talk to Aspect B2B ↗